Page loading
time is obviously an important part of any website’s user experience and
selling factor. And many times we’ll let it slide to accommodate better
aesthetic design, new nifty functionality or to add more content to web pages.
But website will not lead you to profitability untill you redesign and revamp
your website to reduce loading time with code optimization and other on page
tactics.
Tests done
at Amazon revealed that for every 100ms
increase in load time, sales would decrease 1%.
Pingdom Tool
,presented visitor loss graph :
I have illustrated these points to
reduce website loading time.
1. Image optimization:
Optimize images according to need. Large & different file format increase loading time.
eg- 1- When you are working with logo you should use GIF format.
2- When you are working with large and heavy files you should use JPEG format.
2.Compressed and Optimize Content:
Content directly attached with the keyword if they are not optimize loading time increases. You can also compress your content using HTTP compression.
3.Minimize HTTP Request:
Avoid multiple type of content in web pages. When we are requesting a new page, most of the time spent in downloading images, script, video and stylesheet. So minimize HTTP requests for images through CSS sprites.
4.Reduce 301Redirect:
Don’t use again and again 301 redirect. It redirects the search engine to a new URL and increase loading time.
5. Place for Style sheet Reference:
Put stylesheet references to the top <HEAD> tag. Page loaded faster because stylesheet rendering progressively.6. JavaScript and CSS file in External File:
If javascript and css are directly in HTML file, then they download every time user request.
So avoid this and put these files in external files.
Few facts about website load time
1. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
2. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. »tweet«
3. 40% of people abandon a website that takes more than 3 seconds to load.
4. A 1 second delay in page response can result in a 7% reduction in conversions.
